by Kari Dunn Saratovsky on Sunday, September 14, 2008 - 3:24pm
Last Thursday at Starbucks across the country, conversation got a little hotter. At least that was the hope when GOOD Magazine dropped The GOOD Sheet on the doorsteps of about 7,000 Starbucks across the country. I had the pleasure of running into a number of social citizens while in New York for ServiceNation last week, but one of my favorites has to be Ben Goldhirsh, Founder and CEO of GOOD Magazine. In case you’re not familiar, GOOD is the magazine “for people who give a damn” (in their words of course). Each issue mixes up fresh editorial content on timely issues and any profit goes directly back to generate an investment in social good.
While we were waiting in line for the Presidential Forum at Columbia I had the chance to learn a bit more about GOOD’s new venture into the land of Starbucks. Basically, if the quotes on the side of your morning mocha aren’t enough to get you chatting it up – perhaps The GOOD Sheet will. For the next 11 weeks, The GOOD Sheet will touch on one hot-button election issue, from the first issue which focuses on carbon emissions to issues like education or health care – and according to Ben there will even be an issue dedicated to national service.
In typical GOOD fashion the hope is to highlight issues in a non-partisan yet provocative manner. So, when the woman in front of you is taking her time deciding between a grande non-fat soy latte or a half caf Americano, pick up a GOOD Sheet and start a conversation.