Baby Boomers

Generations are most often and aptly shaped by the events, the leaders, and even the trends of their time – but what’s in a name?  According to a recent study by Harris Interactive, 4,000 Americans aged 21 to 83 were asked what they thought of different generations.

It’s kind of interesting that Gen Y (or Millennials), Gen X, and even the Silent Generation had something to say – they all are yearning for a new brand that better represents them. In fact, Baby Boomers are the only generation that overwhelmingly agree with the label they’ve been given. Read more »