The goal of the conference is to improve effectiveness in building and maintaining communities. Experts cover various social media strategies that have been proven. The convention discusses matters important for operating any form of enterprise social network. This includes: back-end software, mobile, and other new technologies, government and corporate social media methods. The convention also covers various methods on a worldwide scope. This is a fast-paced convention on cutting edge techniques specifically designed for the social networking and social media industry. Having a "take the ball and run with it" approach, little to no time will be spent on introductions, summaries and overviews.