Is Defriending THE Trend of 2009?

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Cause for Change: A Leader’s Guide to Engaging Millennials
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Creating a Killer Facebook Presence
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Why Your Nonprofit Should Look to the Greek Life
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Why You Can't Afford to Ignore Video Engagement
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The Road Ahead For Young Changemakers
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Why Millennials Matter: Discussion with Jean Case
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Setting goals, providing accessible training and coaching, and making natural and authentic asks are vital elements of raising money from Millennials.
Fundraising Appeals Are Not Natural for Millennials
Millennials involve, act, and give to those organizations where it seems natural to participate.

by Allison Fine on Friday, January 9, 2009 - 11:45am

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So, you spent all of last year madly friending people on Facebook and Twitter. Will you spend 2009 defriending them?

Yes, says social media maven, Charlene Li! 2009 is all about quality friendships, she writes, as we all hunker down for a long, hard slog through this recession. She also mentioned my favorite new gidget (somewhere between a gadget and a widget) called Twitter Grader to help you figure out who to keep and who to throw overboard.

Burger King has taken the defriending frenzy to a new high (or low depending on your taste!). Post their Application "Whopper Sacrifice" on your Facebook page, defriend ten people, and you get a free Whopper. My gut says that we're getting mighty close to the marathon dance contests of the Great Depression here, but maybe my gut is just missing a flame broiled burger right now!