When the going gets tough, Millennials and social media get going

Today the National Conference on Citizenship released its Civic Health Index, gaging the state of civic engagement in America. Overall, the picture isn't pretty. The majority of people (72 percent) said they have cut back their civic participation -which includes volunteering and involvement in their communities. Similarly, 66 percent say they think other people are responding to the economic downturn by looking out for themselves, rather than chipping in and helping each other out.

A bright spot is that the study also suggested that Millennials, with the highest rate of volunteering, at 43 percent, might provide an opportunity to encourage and catalyze civic renewal.  As I discussed on the Case Foundation blog, the recently released CNCS Volunteering in America report also suggested that Millennials are leading the charge, with an increase from 7.6 million young volunteers in 2007 to 8.2 million in 2008. It would be a shame not to take advantage of this generation, which is more likely to vote, to volunteer, and to believe they should help people in need than the young people of the last 30 years.

What's more, the report says that social engagement through social networking sites, as well as through church and friends, can have a significant impact in countering the negative effect of the current economic downturn on civic engagement. Millennials, coming from diverse economic and educational backgrounds, who are using social media for civic purposes are more likely to engage offline in their communities as well.

Obviously most Millennials are more familiar with these tools, and have embraced them for their ability to provide quick and constant connections, through which they can organize in ways they see most helpful and meaningful. This seems to refute the arguments that social media is just encouraging slacktivism by allowing people to edit their avatar or join a facebook group without really having engaged. The Civic Health Index shows that with each type of offline engagement - from giving food or money to someone in need to volunteering to joining a public meeting to discuss an issue - those who used social media for civic purposes were always more involved that those who did not.